We help brands and organisations reach South Asian diaspora audiences with campaigns that deliver redemptions, installs and footfall. From influencer & UGC to ethnic media & PR, festival activations, and consulting, we plan and ship work that’s culturally precise and measurable.
Audience Specialisms:
British Sikh and UK Punjabi audiences · UK Muslim influencer marketing · British Indian and British Pakistani communities · Canada Punjabi creators and South Asian audiences · USA Pakistani and Indian influencers (NY/NJ, TX, CA) · Gujarati, Bengali, Tamil and Urdu-speaking diaspora segments.
Ethnic Media, PR & Community Partnerships
Reach people where they actually pay attention.
We plan and buy diaspora TV, radio, press and OOH, pitch ethnic publishers, and activate community partners (societies, faith/community orgs, opt-in WhatsApp channels, independent retailers).
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What You Get:
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Media plan (by city/language/faith calendar) + PR angles your audience shares
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Publisher interviews, community newsletters, campus & society partners
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Compliance-friendly tracking: unique URLs, QR/promo codes, store scans
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Great For:
National campaigns that need local credibility, store-by-store lifts, and measurable engagement beyond broad social ads.
Influencer & UGC Marketing (South Asian Audiences)
Creator campaigns that turn awareness into action.
We work with creators across the world from diverse backgrounds including UK Muslim influencers, British Sikh influencers, British Hindu influencers, Canadian Punjabi creators, and Pakistani/Indian origin influencers in the USA — then run end-to-end campaigns.
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What You Get:
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Creator sourcing across UK/US/Canada/UAE, with brand-safe shortlists
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UGC rights & paid usage options (clear licensing), whitelisting if needed
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Reporting that matters: redemptions, CTR, CPA, installs, footfall
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Great For:
Fintech/remittance user growth, retail/FMCG promotions, entertainment launches, and public/health outreach that needs trusted local faces.
Consulting — Cultural Insight, Transcreation & Employer Brand
When you need the playbook first.
We run audience research, message testing, and transcreation (Urdu, Punjabi, Hindi, Tamil, Bengali) and help employers with inclusive attraction (JD refresh, community/university outreach, hiring-manager workshops) in a way that’s positive-action compliant (no quotas).
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What You Get:
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Insight sprints and go-to-market playbooks for specific diaspora segments
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Language/culture QA, do-don’t lists, and content checks before you scale
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Employer brand pack (attraction plan + workshop + templates) that passes legal review
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Great For:
Teams entering a new city/segment, public bodies needing evidence-based outreach, and brands wanting to get it right from day one.
Festival & Experiential Activations (Diwali · Ramadan/Eid · Vaisakhi)
Own peak moments with experiences people remember.
We design Diwali pop-ups, Eid promotions, Vaisakhi activations, premieres/screenings, campus roadshows and in-store events—often tied to local creators and community partners.
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What You Get:
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Concepts, staffing plans, permits/logistics, branded collateral
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Creator attendance/UGC capture, post-event PR and recap assets
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Clear outcomes: footfall uplift, redemptions, RSVPs, press hits
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Great For:
Retail & FMCG, entertainment (music/film/OTT), and place-based public/health engagement.
FAQs
Frequently asked questions
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